TERVOERKE BEER LABEL
A stone’s throw from the tram and the market square of Tervuren, we devise and develop the recipes of Tervoerke. The different recipes are then brewed several times on a home-brew scale and then refined and optimised, before the up-scaling takes place at Brewery Craywinckelhof in Lubbeek.
We thought it was important to also be able to tell a story behind the beer. That is why we have incorporated some important historical elements of Tervuren into the beer label. We mainly wanted to increase the charm of Tervuren by allowing the residents and surrounding municipalities to enjoy a product that is created locally with a nod to the rich history of Tevuren.
THE TRAM AND THE MUSEUM
The tram is the central element of the beer label. Tram 44 is one of the most beautiful tramlines of the Brussels tram network and exists since May 9th 1897 (in 1968 line 40 became line 44).
Another key part of the label is the Royal Museum of Central Africa. The museum was inaugurated in 1910 by King of Belgium Albert the First. Scientific research is one of the most important activities. Considering ourselves as beverage scientists, it was easy to make the link with the museums’ original purpose.
BACKGROUND OF THE
LABEL
In the background of the beer label you can see small waves. These waves represent the river named ‘Voer‘. The Voer is a small river that rises in the Sonian Forest not far from Tervuren. The Voer passes through Tervuren, Vossem, Leefdaal, Bertem and flows further into the Dijle in Leuven.
The Voer was called ‘Fura’ in 1222, and Tervuren was founded on a riverbed of the Voer. The name Tervuren actually comes from ‘Ter’ Vuren, or ‘close to the Fura’ (apud Furam in Latin).
We wanted to capture these elements in our beer name, and at the same time add a recognizable element to the name by ending it with ‘ke’. If you were wondering why ‘ke’, well it’s quite simple: In Belgium, when you order a beer in a café, they say ‘pinke’, which is the local dialect for a pint or pintje. That’s why we named our beer brand ‘Tervoerke’.
Tervoerke stands for brewing traditional beer styles, where we try to give a creative touch to every beer we develop. This could be by using specific ingredients, or by making certain adjustments to the brewing process that benefit the quality of the beer.